Darrel Lea Licorice twists came to FCB with the objective to create a look, feel, and voice
to their business kickoff in North America. Our team was tasked with making 4 different approaches to the look and feel. I was responsible for all of the visual design of this exploration, alongside copywriters that created the voice to the exploration.
to their business kickoff in North America. Our team was tasked with making 4 different approaches to the look and feel. I was responsible for all of the visual design of this exploration, alongside copywriters that created the voice to the exploration.
